Performance Marketing Specialist
Key Skills
Job Description
In a nutshell
Picnic is looking for an early-career Performance Marketing Specialist who is equally excited by data and creativity. This role is a perfect combination of analytical thinking and creative problem-solving: you’ll learn how to run app campaigns, uncover performance insights, develop and test new creative ideas, and turn both into real business results.
If you’re passionate about digital marketing, enjoy working with numbers, and love exploring what makes an ad stand out, this is a great opportunity to gain hands-on experience in a fast-growing scale-up in the grocery industry.
Tricks of the trade
- Run campaigns: Assisting in setting up and managing campaigns on Meta, TikTok and Google Ads.
- Analyze campaign performance: Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results.
- Close collaboration: Working with our creative team to develop engaging ad content.
- Learn and grow: Keeping up with industry trends and learning best practices in mobile growth marketing.
Your superpowers
- MSc. degree in Business Administration, Marketing or equivalent
- Up to 2 years of hands-on digital marketing experience
- Strong analytical mindset with an interest in working with data and performance metrics.
- Proficient in using Google Sheets, Excel or any other data tool to analyze and present insights
- Passionate about using AI to automate, simplify, and improve everyday marketing tasks
- Excited to brief and develop ad creatives that strengthen campaign performance
- Eager to learn and work with Google Ads, Meta and TikTok ads
- Excellent communication and teamwork skills
- Strong affinity in the mobile app industry
- Professional fluency in English is required, proficiency in Dutch, German or French is a plus
- Eligible to work in the Netherlands
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Core Responsibilities
You will assist in setting up and managing campaigns across Meta, TikTok, and Google Ads while analyzing performance data to optimize results. Additionally, you will collaborate with the creative team to develop engaging ad content and stay updated on mobile growth marketing trends.
Requirements
Candidates must hold an MSc degree in Business Administration, Marketing, or a related field with up to 2 years of digital marketing experience. Proficiency in data analysis tools and excellent communication skills in English are required.
Benefits
- Fresh lunch
- Coffee and snacks
- Health insurance discount
- Bike plan
- Personal development courses
- Mental wellbeing support
- 25 holidays
- Pension plan
- Travel expenses coverage
- Company phone
- Company laptop
About Picnic
Industry: Retail
Company size: 5,001-10,000 employees
At Picnic, we’re a team of inventors, builders, dreamers, and best-in-class operators! With our app-only business model and custom-built in-house supply chain, we're revolutionizing the way people buy groceries and eat every day. We're growing across the Netherlands, Germany, France, and beyond. One of the things that makes Picnic different is that we handle almost everything ourselves: from forecasting and building automated warehouses to designing custom electric vehicles and writing our own software. It gives us total freedom to experiment with bold, new ideas (which we do a lot!). We love to challenge ourselves and learn by doing. The best way to grow here? By taking ownership from day one and pushing boundaries every single day. As a diverse team of over 85 nationalities, there’s always something happening - whether you’re into sports, board games, charity work, dancing at our legendary Picnic festival, or licorice tasting (yes, really!). Our scale-up culture means you get to own your work and bring fresh ideas to life. If you’re looking to make a real impact, reach out. We’d love to hear from you!