Digital Marketing Specialist
Key Skills
Job Description
The Team
At Geely BeNeLux, we are a dynamic blend of young talent and seasoned industry experts, all driven by Geely’s global spirit of innovation and a deep-rooted understanding of the Belgian, Luxembourgish, and Dutch automotive markets. As a new entrant backed by a global powerhouse, we embrace the challenge of redefining mobility. We are committed to long-term success by delivering premium BEV and PHEV solutions that meet the high expectations of local drivers. Our approach is agile and collaborative, ensuring that we—and our partners set new benchmarks for quality and sustainability in the BeNeLux.
Key Responsibilities
Plan, execute and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels.
Support European vehicle launches, brand campaigns and always-on marketing activities.
Manage paid media campaigns across platforms such as Google Ads, Meta and LinkedIn.
Drive lead-generation activities and improve the digital customer journey from awareness through to conversion.
Monitor campaign performance, analyse results and translate data into clear recommendations and actions.
Track key metrics such as reach, engagement, website traffic, leads, conversion rates, cost per lead and return on advertising spend.
Support the management and optimisation of websites, landing pages and campaign content.
Work with CRM and marketing automation tools to support lead nurturing and customer engagement.
Collaborate with national sales companies, importer markets and dealer partners to ensure consistent and effective campaign execution.
Coordinate external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets.
Work closely with Brand, Product, PR, Sales and Network Development teams to align digital activities with business priorities.
Stay informed about digital marketing trends, competitor activity and developments within the automotive and mobility sectors.
Your Profile
Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.
At least 3 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment.
Practical experience managing paid digital campaigns and working with media agencies.
Strong project-management skills and the ability to manage multiple campaigns and stakeholders simultaneously.
Excellent written and verbal communication skills in English & Dutch. Another European language is an advantage.
What We Offer
Competitive remuneration package.
A fast-paced dynamic environment in a successful international organization.
International exposure with the chance to adapt locally and make a difference.
Growth potential.
Core Responsibilities
Plan, execute, and optimize digital marketing campaigns across various channels to support vehicle launches and brand activities. Collaborate with internal teams and external agencies to drive lead generation and improve the digital customer journey.
Requirements
Requires a bachelor's degree in Marketing or a related field and at least 3 years of relevant digital marketing experience. Candidates must possess strong project management skills and be fluent in both English and Dutch.
Benefits
- Competitive remuneration package
- Growth potential
About Geely Europe
Industry: Motor Vehicle Manufacturing
Company size: 10,001+ employees
Zhejiang Geely Holding Group (“Geely Holding” / “the Group”) was founded in 1986. In 1997, Geely Holding entered the automotive industry and has since focused our core business on the development and production of automobiles. Geely has continued to grow with a focus on continuous technological innovation, talent development, and strengthening core competitiveness, all the while staying committed to sustainable development. In 2025, the Group achieved approximately 4.12 million vehicles in annual sales with new energy vehicle accounting for approximately 2.29 million vehicles, becoming the eighth biggest automaker in the world by total sales. Geely Holding’s 2030 vision is “Leadership through a Green and Intelligent Mobility Ecosystem” and is committed to becoming a globally competitive and influential automotive, technology and investment group that leads through a “green and low-carbon, intelligent, connected, passenger and commercial vehicle, ground and space integrated ecology”. The Group engaged in automotive, upstream and downstream industrial chains, intelligent travel services, green transportation, methanol and hydrogen ecology, digital technology, etc. The Group's strategically invested holdings including multiple automotive brands namely Geely Auto, Geely Galaxy, Lynk & Co, ZEEKR, Volvo Cars, Polestar, Lotus, Farizon Auto, and other brands each with their own respective brand positioning are actively participate in market competition around the world. Geely Holding is headquartered in Hangzhou with R&D and design centres around the world. The Group also operates world-class vehicle, battery, and powertrain manufacturing plants globally as well as a worldwide sales and service network.