Digital Marketing Specialist
Key Skills
Job Description
The Digital Marketing Specialist supports the Ritchie Bros. International Marketing Team by executing data-driven digital marketing programs that drive buyer engagement, seller lead generation, and marketplace growth across EMEA and APAC markets. This role manages key digital channels, including paid media, SEO, SEM, social, email, and web while optimising performance through analytics, testing, and continuous improvement. Working closely with Country Marketing Managers and central digital teams, the Digital Marketing Specialist ensures campaigns are executed on time, aligned to business priorities, tailored to regional needs, and grounded in RB Global best practices.
Core Responsibilities
The Digital Marketing Specialist executes data-driven marketing programs to drive buyer engagement and seller lead generation across EMEA and APAC markets. They manage key digital channels including paid media, SEO, SEM, social, and email while optimizing performance through continuous testing.
Requirements
The role requires a professional with experience in managing digital marketing channels and executing regional campaigns. Candidates should be capable of working closely with cross-functional teams and aligning activities with business priorities and regional needs.
About RBGlobal
Industry: Machinery Manufacturing
Company size: 1,001-5,000 employees
Founded in 1958, Ritchie Bros. (NYSE & TSX: RBA) is the world’s largest and most trusted marketplace for used equipment, trucks, and industrial assets. We connect local sellers to global buyers, providing real results. Across construction and transportation to agriculture, energy, mining, and forestry, we combine the reach of a global marketplace with personalized local support. Our selling channels - Ritchie Bros., IronPlanet, Marketplace-E, Boom & Bucket and GovPlanet - give customers flexible ways to buy and sell backed by inspections, market insights, and proven performance. As part of RB Global, we make doing business easier at every step through a connected family of brands, including Rouse Services, SmartEquip, VeriTread, and more. Follow us for equipment market insights, industry trends, customer stories, and updates from across the RB Global network.