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Field Sales Rep - Amsterdam, NL

Living Things

Amsterdam
Full-time
2-5 years experience
Hybrid

Key Skills

Field sales
Account management
Relationship building
Sales targets
Market analysis
CRM management
Negotiation
Brand representation
Dutch language
English language
FMCG
Hospitality
Territory management
Strategic planning

Job Description

Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. We're less than three years into our mission to make soft drinks that are delicious and guilt-free and we're growing our team.

We're looking for people who want real ownership and the chance to build one of the UK's defining consumer brands.

We're looking for an experienced Field Sales Representative to drive Living Things' presence across Amsterdam. You'll own your territory end to end — opening new accounts, growing existing ones, and getting our products into the hands of drinkers across on-trade, off-trade, and events. You'll spend your days out in the field, building relationships face to face, and you'll have real ownership over how the market develops.

This is a hands-on, target-driven role for someone who loves the hustle of field sales and wants to help build a brand from the ground up in a new market.

What you'll do
  • Open and grow accounts across on-trade (bars, restaurants, cafés, hotels) and off-trade (supermarkets, convenience, independents, off-licences).
  • Own your territory: plan routes, manage a call cycle, and consistently hit distribution and sales targets.
  • Build strong, lasting relationships with buyers, managers, and owners across the city.
  • Represent Living Things at events, festivals, and sampling activations — bringing the brand to life for new drinkers.
  • Secure listings, drive rate of sale, and negotiate visibility, displays, and promotions in-store and on-premise.
  • Feed back market insight — competitor activity, pricing, and opportunities — to help shape our Netherlands strategy.
  • Keep accurate records of accounts, orders, and activity in our CRM.
  • 3+ years' field sales experience, ideally in drinks, FMCG, or hospitality.
  • Fluent Dutch and English — essential for building local relationships.
  • A proven track record of hitting targets and opening new accounts.
  • Deep knowledge of the Amsterdam on- and off-trade scene is a strong advantage.
  • Self-motivated and highly organised — you can run your own territory with minimal oversight.
  • Confident, personable, and genuinely great with people.
  • Full driving licence.
Nice to have
  • An existing network of trade contacts across Amsterdam's bars, shops, and hospitality scene.
  • Experience launching a brand or product in a new market.
  • A real passion for drinks, hospitality, and brand building.
  • The chance to be the face of an exciting drinks brand as we launch in the Netherlands.
  • Real ownership of your territory and a direct impact on our growth.
  • A competitive package with performance-based incentives.
  • A supportive, ambitious team and the freedom to build something from the ground up.

Core Responsibilities

You will manage a territory in Amsterdam by opening new accounts and growing existing ones across on-trade and off-trade sectors. Additionally, you will represent the brand at events, negotiate promotions, and provide market insights to help shape the company's strategy.

Requirements

Candidates must have at least 3 years of field sales experience, preferably in the drinks or FMCG industry. Fluency in both Dutch and English is essential, along with a full driving licence and a proven track record of hitting sales targets.

Benefits

  • Performance-based incentives
  • Supportive team environment

About Living Things

Industry: Food and Beverage Manufacturing

Company size: 11-50 employees

Founded by Jonathan Relph and co-founder Ben Vear, we create Soda for Living Things. Our all natural, lightly sparkling soft drinks are powered by nature and packed full of gut loving ingredients. Better for you & better for planet.

Added 3 months ago