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Media Manager, Regional Marketing (Italy & Turkey)

Netflix

Amsterdam
Full-time
10+ years experience
On-site

Key Skills

Media Strategy
Media Planning
Budget Planning
Paid Media Campaigns
Audience Analysis
Connected TV
Social Media Marketing
Upper Funnel Strategy
Stakeholder Management
Cross-functional Collaboration
Italian Fluency
English Fluency
Agency Management
Market Analysis
Campaign Optimization
Creative Delivery

Job Description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are seeking a Media Manager to help us build outstanding advertising campaigns in EMEA  for our titles and brand. Netflix has been creating creative campaigns in EMEA for over 10 years, and we’re looking for someone to help scale our priority campaigns within media.

This team is strategically embedded within the markets, acting as the primary liaison between local teams and the broader global organization. This role sits as part of our regional media team and  will collaborate closely with our marketing title leads to ensure our campaigns deliver innovation, operational excellence, and efficiency at scale, while remaining impactful and focused where needed. The Media Manager will be responsible for media strategy, media planning (in partnership with our agency), and supporting those executing creative delivery.

You will develop best practices within both our media agency relationships and in-channel approaches that connect to our overall marketing strategy. You will maintain relationships with key media partners, build learning agendas, and stay informed about the evolving media market.

This position involves a high degree of consultation and partnership, requiring the ability to build scaled strategies while also balancing the need to tailor campaigns and learnings to local market priorities.

Responsibilities

  • Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs

  • Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

  • Leverage cross‑market learnings and collaborate with the wider regional team to shape clear, insight‑driven and inspiring briefs that not only elevate campaign thinking, but also improve media efficiency and deliver more impactful, measurable results across titles and markets

  • Work closely with production managers and title managers to ensure delivery of effective creative, aligned with the campaign vision

  • Develop an audience-first approach, balancing the needs of individual launches with our overall market presence

  • Develop efficient buying strategies such as annual deals with regularly used media partners and manage their roll out

  • Inspire internal, media agency and creative agency teams through your creative or innovative media ideas

  • Maintain relationships with key media partners to ensure we leverage their products in the best manner. This may also involve working with cross-functional partners such as our advertising team, partner marketing and publicity, who may have overlapping points of contact and business goals

  • Provide feedback to marketing planning teams on tooling needs for campaign planning and execution efficiency

Qualifications

  • 8 or more years of experience managing and developing strategy for paid media campaigns in a media specialism in house or within a media agency

  • Expertise in Italy is required; experience in Turkey is a plus

  • Fluency in Italian and English (written and spoken) is required to collaborate effectively with internal teams and external partners. Fluency in Turkish is a plus

  • Well versed in all media channels. Including the latest developments in fast developing areas such as connected TV and social media

  • Experience with upper funnel campaign strategies and evaluating success

  • Experience managing media campaigns with budgets of €1M or more  as well as highly targeted contextually-rich planning

  • Strong attention to detail, with the ability to manage multiple priorities in a dynamic environment

  • Strong communication skills and the ability to work cross functionally with multiple stakeholders

  • Experience building solutions in a startup or scale-up environment, and an openness to new and untested approaches

  • Entertainment industry experience is a plus

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Core Responsibilities

The Media Manager is responsible for developing and executing media strategies and plans for Netflix titles and brand across Italy and Turkey. This includes managing agency relationships, optimizing budgets, and collaborating with marketing leads to ensure impactful and efficient campaign delivery.

Requirements

Candidates must have 8 or more years of experience in paid media strategy and fluency in both Italian and English. Expertise in the Italian media market and experience managing budgets over €1M are required.

About Netflix

Industry: Entertainment Providers

Company size: 10,001+ employees

Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Added 3 months ago