Work Arrangement
Office Days per Week: 3 days
Key Skills
Job Description
About Insify
At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair.
We’re a fast-growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work.
Our team knows how to build and scale successful companies, from HelloFresh and Bloomon to SumUp, and we’ve raised over €25M from top investors like Accel, Frontline Ventures, Visionaries Club, and Nico Rosberg.
We started in the Netherlands, expanded to France and Germany, and we’re just getting started. The next chapter of insurance is being written right here, and we’re looking for people who want to build it with us.
How we work
At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.
We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.
That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen.
Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you.
Growth Team
We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists; all working together to build a brand that connects.
Your mission
As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel.
You’ll partner with the management team, Growth, Product, Ops and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance.
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Set the brand strategy: positioning, narrative, and voice across all markets
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Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing
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Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision
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Own brand health metrics (unaided awareness, consideration, perception) and report on them
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Shape how Insify shows up across every surface: site, ads, product, claims comms, office
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Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors
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Own external agency relationships from briefing through delivery, with clear ownership, defined check-ins, and early escalation when things slip
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Be the first reader on every customer-facing concept, making sure brand judgment and audience sensitivity are right before anything ships
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Partner on positioning and messaging that actually converts
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Build the rituals that keep the brand sharp as we hire
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Have 8+ years in brand, with experience leading brand at a consumer or SME-facing company that grew fast
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Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts
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Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don't want surface
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Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around
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Have taste and audience judgment. You can tell the difference between a concept that's bold and one that risks being misread by the customer, before it ships
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Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix
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Are scrappy and commercially savvy. You bring the lower-cost alternative to the table before someone has to ask
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Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour
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Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality
We believe clarity saves everyone time.
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You are looking for a strict 40-hour work week
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You need fully defined scopes and stable priorities to perform well
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You prefer staying high-level and avoiding hands-on execution
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You expect long ramp-up periods before taking ownership
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You’d rather execute someone else’s brand vision than set the direction yourself
What we offer
Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
Travel reimbursement - we help travelers with their commute.
Hybrid - Possibility to work from home two times a week.
25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
Company Macbook - get the best laptop to get your job done in no time!
Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
High degree of autonomy - it’s time to ACTUALLY make an impact!
Core Responsibilities
The Head of Brand will own the brand strategy, positioning, and voice across all markets to drive organic demand and trust. They will lead a creative team and manage external agencies to execute brand campaigns and maintain brand health metrics.
Requirements
Candidates need 8+ years of brand experience in fast-growing consumer or SME-facing companies with a proven track record of scaling brands. Strong writing skills, commercial savvy, and a willingness to dive deep into product details are essential.
Benefits
- Competitive Compensation
- Pension Plan
- Travel Reimbursement
- Hybrid Work Option
- 25 Holiday Days Per Year
- Alleo Subscription Budget
- Company Events
- Company Macbook
- Career Development Opportunities
- Inhouse Leadership Programs and Coaching
- High Degree of Autonomy
About Insify
Industry: Insurance
Company size: 51-200 employees
Our mission is to enable freelancers and entrepreneurs to get the best insurance at the best price. Insurance that is fair, fast and flexible. And above all, insurance that is tailored to your needs. All at the touch of a button. Insify today serves thousands of customers across Europe. As we grow, we’ll continue disrupting and changing the market. Restoring trust by providing freelancers with insurance that can be relied on. Zero paperwork. No long contracts. Just super-fast, 100% online insurance, whenever and wherever they need it.