Senior Expert Digital Marketing
Key Skills
Job Description
Advance your career within the world’s most equitable and specialized talent company by driving our global marketing automation roadmap. This internal mobility opportunity allows you to own global lifecycle architectures using Salesforce Marketing Cloud and HubSpot.
Talent Strategy & Journey Design Lead
Global Team - Global Talent Attraction & Engagement (Performance & Talent Engagement Team)
Experience Profile - Master’s degree + approx. 10 years of complex environment experience (Internal tenure valued)
Compensation Structure - Aligned with Randstad’s global pay-for-performance and grading framework
Reporting Line - Senior Marketing Director of Automated Talent Engagement
How will you contribute to Randstad’s global strategy in this role?
As our new internal colleague in this position, you will take ownership of Randstad's automated talent engagement agenda on a global scale. Your mission is to design, deploy, and scale data-led talent journeys across the end-to-end global talent lifecycle.
Leveraging your existing knowledge of the Randstad reality, you will partner closely with Global CX, Product Management, and local markets to remove operational silos, advance our global personalization capability, and deliver a seamless omni-channel experience.
What are the key responsibilities and internal deliverables?
Journey Architecture: Develop, own, and maintain the global talent lifecycle and journey design framework, translating our automated talent engagement strategy into commercially aligned journeys.
Automation Roadmap: Drive the global marketing automation agenda, supporting R-one transactional needs and establishing triggers, logic, channel mixes, and performance KPIs to measure business impact.
Stakeholder Integration: Partner with the Enablement Operations Manager, Global Head of Automated Talent Engagement, and local operating companies (opcos) to balance global scalability with local market nuances.
Testing & Innovation: Collaborate with the Experience & Optimization Lead to define and execute structured experimentation frameworks for continuous testing.
What capabilities and experience are we looking for from our internal talent?
Tenure & Scope: A Master's degree combined with approximately 10 years of experience within a complex, matrixed environment. Proven project management or leadership experience within Randstad or a similar global enterprise is highly valued.
Technical Acumen: Demonstrated experience mapping journeys and deploying automation strategies utilizing Salesforce Marketing Cloud and/or HubSpot.
Strategic Alignment: Proven ability to use data and insights (behavioral, attitudinal, commercial) to translate complex corporate priorities into executable, scalable blueprints.
Randstad Leadership: A track record of making new concepts work within our organizational framework, demonstrating a global mindset and the ability to find common ground across diverse stakeholder groups.
How does this role support your internal growth and alignment with our values?
As an equitable talent company, Randstad is committed to the continuous growth, recognition, and internal mobility of our people:
Growth Environment: This role provides a high-visibility global platform to scale your skills, supported by our dedication to mentorship, advanced skill-building, and clear career guidance.
Living Our Culture: You will continue to champion our four core leadership pillars: We Set Direction, We Achieve, We Care, and Lead by Example, fostering an environment of belonging, safety, and confidence.
What is the internal application and recruitment procedure?
If you recognize your next career step in this profile and want to continue your journey with us, we invite you to apply through our internal mobility channels.
Internal Screening
Interviews
Assessment: An online assessment tailored to our global leadership expectations.
Transition Discussion: A job offer conversation, including a structured transition plan coordinated with your current hiring manager.
Internal Contact: For a confidential inquiry or more details about the role, please reach out directly to our Recruitment Business Partner at Jenny Roberts
Core Responsibilities
Design and scale data-led global talent journeys and lifecycle architectures using Salesforce Marketing Cloud and HubSpot. Drive the global marketing automation roadmap while partnering with global CX and local markets to deliver a seamless omni-channel experience.
Requirements
Requires a Master's degree and approximately 10 years of experience in complex, matrixed environments. Must demonstrate technical proficiency in journey mapping and automation tools like Salesforce Marketing Cloud or HubSpot.
Benefits
- Competitive Salary
- Attractive Benefits
- Job Security
- Work-life Balance
- Learning And Development Opportunities
About Randstad
Industry: Human Resources Services
Company size: 1,001-5,000 employees
Wij zijn jouw partner voor talent. Werk geeft je een actieve rol in de maatschappij en daagt je uit om te groeien. Tegelijkertijd maken mensen het verschil binnen elke organisatie. Daarom kijken we bij randstad verder dan een CV. We luisteren naar jouw drijfveren en ambities. Wij brengen talent en organisaties samen op elk niveau. Van de praktische aanpakker op de werkvloer tot de strategische expert en de digitale vernieuwer. We combineren onze jarenlange ervaring met de kracht van data en AI om de ideale match te maken. Met persoonlijke aandacht en deskundig advies bouwen we aan een inclusieve arbeidsmarkt waar iedereen de regie pakt. Al 65 jaar brengen we wereldwijd mens en werk bijeen.