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European Marketing & Business Development Manager (Defense Simulation)

Bagira

't Harde
Full-time
5-10 years experience
On-site

Key Skills

Business Development
Market Penetration
Strategic Partnerships
Defense Procurement
NATO Relations
Tender Management
Negotiation
Market Intelligence
Competitor Analysis
Strategic Planning
Stakeholder Management
Commercial Acumen

Job Description

We are seeking an experienced and well-connected Marketing & Business Development Manager to lead growth initiatives across the European defense sector. The role focuses on expanding our footprint within NATO-aligned markets, strengthening strategic relationships, and driving new business opportunities in simulation and training solutions.


Key Responsibilities

  • Develop and execute business development and market penetration strategies across Europe
  • Identify, qualify, and pursue new opportunities with defense ministries, armed forces, and prime contractors
  • Build and maintain strong relationships with NATO stakeholders, procurement bodies, and industry partners
  • Lead tender processes, proposals, and negotiations
  • Represent the company at industry events, exhibitions, and conferences
  • Collaborate with internal teams (R&D, product, delivery) to align solutions with customer requirements
  • Provide market intelligence, competitor analysis, and strategic insights
  • Support marketing activities including positioning, messaging, and campaign execution in the region

Requirements

  • Military background in a NATO army (mandatory)
  • Preferably experience in the defense industry (e.g., simulation, training systems, or related domains)
  • Proven track record in business development, sales, or strategic partnerships
  • Strong understanding of European defense procurement processes and ecosystem
  • Excellent network within NATO and European defense organizations
  • Fluent English (written and spoken); additional European languages are an advantage
  • High level of commercial acumen and negotiation skills
  • Willingness to travel extensively across Europe

Profile

  • Strategic thinker with strong execution capabilities
  • Relationship-driven, with the ability to operate at senior levels
  • Self-motivated and comfortable working in a dynamic, international environment

Requirements

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Your Mission

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Your Profile

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Your Benefits

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What you will gain

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Core Responsibilities

Lead growth initiatives and market penetration strategies within the European defense sector, specifically focusing on NATO-aligned markets. Build strategic relationships with defense ministries and prime contractors to drive new business in simulation and training solutions.

Requirements

Mandatory military background in a NATO army with a proven track record in business development or sales within the defense industry. Must possess a strong network within European defense organizations and fluency in English.

About Bagira

Industry: Defense and Space Manufacturing

Company size: 201-500 employees

Bagira Systems is a leader in the field of training and simulation. Bagira designs, develops and operates simulators and training processes, focusing on the customer's operational readiness and training processes improvement. Our goal is to ensure the Mission Readiness of our clients. To date, more than 500,000 soldiers have used the simulators developed and supported by Bagira Systems. Learn more about us: www.bagirasys.com Join us! https://www.bagirasys.com/careers/

Added 5 months ago