Product Marketing Manager
Key Skills
Job Description
Brief Overview
Key Responsibilities
- Product Strategy Execution：Collaborate with the product team to develop and implement Go-to-Market strategies based on regional trends and customer needs, including product positioning, core solution focus, and competitive strategy.
- Solution Design & Guidance：Design competitive warehouse automation solutions tailored to customer business scenarios based on Hai Robotics’ product portfolio. This includes data analysis, product selection, solution competitiveness evaluation, and supporting project implementation.
- Customer Needs Discovery & Conversion：Conduct in-depth research and interviews with key accounts to understand their business models and pain points. Translate these needs into deliverable product or solution logics.
- Market & Industry Analysis：Lead structured research of regional and vertical industry segments. Build market maps, customer profiles, and competitive analysis reports to support product planning and sales strategy.
- Cross-cultural Project Collaboration: Act as a communication bridge between regional teams and headquarters. Coordinate resources across functions (technical, delivery, sales) to ensure successful product roll-out across markets.
- Brand & Solution Communication: Organize internal and external product training, solution presentations, exhibitions, and technical sharing sessions to enhance brand recognition and customer engagement.
Who are we looking for?
- Bachelor’s degree or above in Mechanical Engineering, Industrial Engineering, Automation, Logistics Management, or related fields;
- Minimum 3 years of experience in warehouse logistics or automation industry; B2B product management or solution experience preferred;
- Prior experience with Grocery and E-commerce industry is a huge plus
- Familiar with warehouse automation equipment, business processes, and typical application scenarios; able to communicate effectively with cross-industry clients;
- Proven experience and knowledge in product launch, operations, and lifecycle management (GTM);
- Strong communication and project management skills with ability to coordinate across departments and cultures;
- Proficiency in AutoCAD for 2D layout design and fluency in Microsoft Office suite;
- Excellent Chinese and English skills in listening, speaking, reading, and writing; able to produce product documents and deliver client presentations independently;
- Highly self-motivated, quick to learn, and persistent in overcoming challenges and driving execution.
Hai-lights
About us
Founded in 2016, Hai Robotics is a leading global provider of Automated Storage and Retrieval Systems (ASRS), delivering unparalleled system flexibility and maximizing operational efficiency for facilities of all sizes and conditions. With 1,500+ projects implemented across 40+ countries, supported by 8 global offices and 60+ partners worldwide, Hai Robotics is a reliable resource for providing local support.
Visit HaiRobotics.com for more information.
Core Responsibilities
The Product Marketing Manager will execute go-to-market strategies and design competitive warehouse automation solutions tailored to customer needs. They will also act as a bridge between headquarters and regional teams to drive product launches and market expansion.
Requirements
Candidates must hold a bachelor's degree in a relevant engineering or logistics field and possess at least 3 years of experience in warehouse logistics or automation. Proficiency in AutoCAD, strong project management skills, and excellent communication abilities in English are required.
Benefits
- Competitive compensation package
- Performance-based bonus
- Career development opportunities
About Hai Robotics Europe
Industry: Automation Machinery Manufacturing
Company size: 1,001-5,000 employees
Established in 2016, Hai Robotics is committed to gathering global talents to push forward the progress of human civilization using robotics technology. Its goal is to empower every warehouse and factory with logistics robots. The HaiPick solution is the world's first Automated Case-handling Mobile Robot (ACR) system. Unlike other existing autonomous mobile robot solutions, it intelligently identifies desired totes and cartons, rather than the entire rack, and autonomously brings them to the workstation. With our HaiPick systems, companies can deploy warehouse automation solutions in their storage facilities within 1 to 2 months upon equipment arrival in most regions and cases. HaiPick has increased warehouse operation efficiency by three to four times and storage density by 80% to 400% for clients including DHL Supply Chain, BEST Supply Chain, Philips, and many others. The robotic warehouse solutions have been implemented in various industries, including fashion, 3PL, retail, electronics, healthcare, and e-commerce.