The Opportunity:

Liquid Media is looking for an Associate Strategy Director to shape creator marketing programs and brand ambassador initiatives for gaming and entertainment clients.

This role is centered on building scalable creator programs that extend beyond one-off campaigns and strengthen long-term audience and brand engagement. You’ll help develop creator strategies, program structures, and partnership approaches that allow brands to engage creator communities in authentic and culturally relevant ways.

Working across strategy, creative, production, account, and client stakeholder teams, you’ll help shape creator initiatives that drive audience engagement and long-term brand impact.

This is a senior, hands-on role for someone with experience building creator or influencer programs from the ground up and strong knowledge of gaming, entertainment, and creator ecosystems.

Location: Los Angeles, CA or US Remote 

What You'll Be Doing:

• Creator Program Strategy

  • Develop creator marketing and brand ambassador strategies for gaming and entertainment clients

  • Shape scalable program structures, creator tiers, onboarding approaches, incentive models, and content frameworks

  • Build program playbooks and strategic frameworks that strengthen long-term creator engagement and brand alignment

  • Refine programs over time using performance insights, audience behavior, platform trends, and cultural moments

  • Help shape creator onboarding experiences and long-term creator engagement approaches

• Creator & Talent Strategy

  • Identify creators, communities, and platforms aligned with client goals, audiences, and brand positioning

  • Develop creator evaluation approaches that consider audience alignment, content quality, cultural relevance, and brand fit

  • Build relationships across creator and talent management ecosystems

  • Contribute to partnership and ambassador program recommendations that strengthen long-term program growth

• Campaign & Content Strategy

  • Guide creator campaign strategy across TikTok, YouTube, Twitch, Discord, X/Twitter, and emerging creator platforms

  • Develop creator briefing approaches that balance strategic direction with creator authenticity

  • Identify relevant gaming, entertainment, and cultural moments that strengthen creator activations and audience engagement

  • Develop short-form content approaches designed for discovery, engagement, and community growth

• Insights & Optimization

  • Define measurement approaches for creator programs and campaign performance

  • Use reporting and performance insights to inform recommendations and program evolution

  • Stay informed on creator marketing trends, emerging platforms, creator behaviors, and community engagement approaches

  • Contribute industry insights and strategic perspectives that strengthen agency positioning and client strategy

What You'll Need:

• 5–8 years of experience in creator marketing, influencer strategy, talent partnerships, or related fields

• Experience developing creator marketing programs or brand ambassador initiatives from concept through execution

• Strong knowledge of gaming, esports, entertainment, and digital creator ecosystems

• Experience working across cross-functional teams and client stakeholders in a fast-moving environment

• Strong communication and presentation skills with the ability to translate complex ideas into clear strategic direction

• Experience using performance insights and campaign data to refine recommendations and program strategy

• Familiarity with creator platforms including TikTok, YouTube, Twitch, Discord, and X/Twitter

• Ability to travel domestically approximately 10–15% for client meetings, cross-functional planning sessions, and agency initiatives as needed

You'll Earn Bonus Points If You Have:

• Experience working with gaming UGC ecosystems such as Roblox or Fortnite Creative / UEFN

• Experience with creator-led launches, live-service campaigns, or community-focused activations

• Existing relationships within creator management or talent agency networks

• Experience working with creator communities or community engagement initiatives

• Familiarity with creator marketing platforms such as CreatorIQ or LevelUp

Salary Range (U.S.-based role):
The anticipated base salary range for this position is $110,000 – $120,000.

Actual compensation will be determined based on job-related factors such as skills, experience, education, internal equity, and geographic location, where applicable and permitted by law.

Benefits & Other Compensation:
This position is eligible for company-provided benefits, which may include health insurance, paid time off, paid holidays, and retirement-related benefits, subject to plan terms and eligibility requirements.